This Christmas, Elkjøp makes a call for reflection. Encouraging a deeper consideration behind gifts, so they can become more than things.
WHAT IT'S ALL ABOUT
In the long-form drama ”To Give More”, we dive head first into what it means to give more than a gift. How a thing can become more than a thing. With a little extra thought and a little extra devotion we can make permanent bonds between us in a magical way. And isn’t that what Christmas spirit is all about?
Meaningful giving also happens to pay off – as Adweek announced it’s the #14 best ad in the world 2018.
”Powerful and haunting”