Volkswagen launches the world’s most remote showroom.
Volkswagen cars are adjusted for the Swedish winter. To prove it, they launched the world’s most remote showroom. It’s hard to get to, but easy to drive away from. In a four-wheel drive Passat Alltrack.
Together with the Swedish national Ski Team, Volkswagen launched a scavenger hunt. The first to find the car, wins it. Volkswagen hid clues both online and offline. The clues unlocked the coordinates to the car’s location.