MCDONALD'S
Sweden’smostfamilyfriendlyrestaurant

Our latest campaign for McDonald’s shows a struggling father of two who finds refuge from society’s judging gazes in “Sweden’s most family friendly restaurant”. The campaign is based on extensive research that showed that Sweden’s parents regard McDonald’s as the country’s most family friendly restaurant. The main reasons being the relaxed and forgiving atmosphere, but because of the playing areas and the fact that there’s something on the menu for everyone in the family.