For their FW18 collection, iconic luxury brand Balenciaga dropped a buzzed-about shoe that resembled another icon; the McDonald’s fry carton. Come SS19, McDonald’s responded. We roasted Balenciaga’s design by posting an image of makeshift fry carton slip-ons on Instagram.

The news went viral. People went potato. Some even created their own versions. It was hard to ketchup.

$3 350 000 Ad Value
300 000 000 Unique Media Impressions
1 000 000 Likes Across the Internet
2700% Increase in Instagram Engagement
McDonald’s Sweden’s Most-Liked Instagram Post Ever